Buy Instagram Shares

Tap the paper plane under a post or Reel and Instagram offers two main routes. You can send the post to one person or a group in a direct message, or add it to your own story, where it sits for 24 hours with a tap-through to the original. As Insights counts them, both end up in the same figure, listed as Shares on each post.

Reposts are a different thing. The circular-arrows button Instagram added in 2025 puts a post on the reposter's own profile rather than in a chat or a story, and Instagram reports it as a figure of its own, one that a share order never touches.

The owner is the one person certain to see a share count. On a creator or business account the total sits in each post's Insights, beside likes, comments and saves; a personal account has no Insights to show it in. Instagram has also started showing the number by the paper plane on many posts and Reels, where other viewers see it too, though it rolled this out unevenly, and anyone can switch counts off in their own feed.

So be clear about who a bought share is for. It will change what you see when you open Insights. It may change what a visitor sees under a Reel, depending on the post and on their own settings. We do not claim it changes who Instagram shows the post to.

Instagram's head has said publicly that sends, posts passed along in direct messages, are among the strongest signals it uses when deciding whether to show a post to people who do not follow the account. Instagram's own explanation of Reels ranking points the same way: one of the things it tries to predict for each viewer is how likely they are to reshare what they are watching.

Both statements describe people. A send is one person deciding that another specific person should see something, and the ranking predictions are about how a viewer in front of a Reel is likely to behave. A bought share is a counted share and nothing more: no friend receives it expecting something good, nobody acts on it as a recommendation, and it cannot do the job a real send does.

The rule on this is unusually direct. Instagram's Community Guidelines ask people not to collect shares artificially, naming shares alongside likes and followers, and Instagram takes down activity it decides is inauthentic. Nobody can promise it will leave a particular share in place, and we do not.

People send posts that do a job for the person receiving them: a recipe, a checklist carousel, a Reel aimed at one particular friend's sense of humour, the details of an event. A share figure on that kind of post reads as normal. On a moody selfie or a product shot with no information in it, a large share count looks odd to anyone who notices, you included, because few people forward those in any number.

The best candidates for an order are therefore posts with an obvious reason to be passed on: something useful, timely or made for a particular kind of friend. If none of your recent posts has one, fix that first, because a share count cannot supply the reason by itself.

Many creators judge posts by how often they get passed on compared with how many people saw them, because a carousel people send to friends says more about an audience than one that only collects likes. If that is how you choose what to make next, bought shares on those posts corrupt the measurement you rely on. The topped-up post will look like a format worth repeating, and later you will not be able to tell which part of its figure was yours.

The remedy is to draw a line between posts you are measuring and posts you are not. Put shares on an evergreen Reel, a post you have pinned, or something whose lesson you have already learned, and leave anything still under test alone. Keep a note of each order number and the posts it covered, so the purchase can be subtracted when you review the month.

The other case is where someone else reads your Insights. A brand, agency or client asking for post figures is making a decision on them, and a share count you paid for would mislead them; we would not sell shares for that, and we ask you not to use them that way. The same goes for a giveaway that makes sharing an entry rule, where a padded count misleads the people entering.

Leave alone

Posts you are comparing to decide which format to repeat.

Never for

Insights screenshots or exports sent to a brand, agency or client.

Not a fit

A giveaway where sharing the post is how people enter.

Wrong goal

Messages, profile visits or follows; a counted share brings none of them.

Shares are ordered against posts, not the profile. Checkout looks up your username and lists your recent posts and Reels; pick one or several, or paste a link to an older post. With more than one picked, the quantity is split evenly, provided each post gets a minimum share; before you pay, the picker tells you how far your chosen size will stretch.

Splitting suits shares well. A share figure that is high on one post and flat on its neighbours stands out more than a modest rise across a few, and each post's number stays in proportion to its views. Where the picker allows it, a thousand spread across four Reels is 250 apiece; the same thousand on one Reel with a few thousand views would look out of scale.

The posts need to stay public and on your grid until the order completes; archiving one, or switching the account to private, stalls delivery. Shares finish in hours once the start window on this page has passed. If the figure slips in the following month, the 30-day refill re-delivers the shortfall on every tier.

A share figure is read against the views next to it, so size each order to the post it lands on rather than to the budget. These bands are our own sense of proportion, not a rule from Instagram.

Post under 5,000 views

100 or 250. Enough to register in Insights without outgrowing the audience the post reached.

Between 5,000 and 50,000 views

500 to 1,000 on one post, or one package split between two or three posts in that range.

Over 50,000 views

2,500, or 5,000 on posts well into six figures of views. At this size one post can carry the order without looking lopsided.

Several posts at once

7,500 or 10,000, divided by the picker across the posts you choose so none of them stands alone.

Shares are read in context: against the views on a Reel, and in Insights against the other quiet signals. These keep that context believable.

• Reels ViewsShares are judged against views. On a Reel with a small audience, raising views first keeps the two figures in step.from $2.99
• SavesSaves sit next to shares in a post's Insights; both suggest a post was useful rather than merely liked, and strong on one while empty on the other looks lopsided.from $1.99
• RepostsNot a share: a repost puts the post on another profile, and Instagram counts it separately. If that was the figure you meant, it is ordered there.from $5.99

Something else? Write to support or read the help centre.