LinkedIn growth services

Elsewhere a like is a count. On LinkedIn it opens: click the reactions under a post and a panel lists everyone who reacted, with their headline and the reaction they chose. Comments sit beneath with the writer's name and headline, and your connection list is open to your first-degree contacts unless you change the default.

The readers differ too: colleagues, clients, recruiters and people who might hire you, some of whom open a reaction list to see who from their field is paying attention. A run of headlines unrelated to your work stands out there as a bare count never does on an entertainment app, so every order here should be smaller than its equivalent elsewhere.

Not every LinkedIn figure opens to the same people. Your follower list stays with you, the connection list is open to your contacts, and reactions and comments are open to anyone who can see the post. Working through the services in that order lets you stop wherever the exposure stops feeling comfortable.

The table also shows who has to act. Connections are the one service where you do part of the delivery yourself, by accepting invitations, and comments are the one where LinkedIn has said it may turn visibility down if it links them to automation. The other two arrive without anything being asked of you.

LinkedIn keeps two audience figures that other networks merge. A connection is two-way, exists only once an invitation is accepted and counts towards a ceiling of 30,000; a follower is one-way, needs no acceptance and has no ceiling. Connections follow each other automatically, so the follower total normally sits at or above the connection count, and the gap is read as an audience beyond your contacts.

That gap is where proportion gets judged. A profile at “500+” with a few thousand followers reads as someone whose posts travel beyond their contacts, which is ordinary for people who publish often. Tens of thousands of followers above posts drawing three reactions reads as a figure nobody stands behind, so grow followers alongside the posting, not ahead of it.

Company pages sit outside most of this. A page has followers only, never connections, and our followers and connections services deliver to people: the link check before payment accepts a linkedin.com/in/ address and turns a company page address away. Likes and comments go by the link to a post, and that same check says whether the link was accepted.

Bought figures fit where the reader is judging presence rather than weighing you as a candidate: a consultant or founder whose profile looks thinner than their experience, a specialist building an audience for their writing, a small firm's owner posting on its behalf. In each, the figure sets a first impression and nobody is asked to rely on it for a decision.

They fit badly wherever someone with time is weighing you personally, in any job where your name carries a professional obligation, and on posts about layoffs or loss, where padded reactions look tone-deaf the moment anyone opens the list. These are the cases we would steer people away from, even though they are often the reason people ask.

Actively job-hunting

Recruiters and hiring managers click through, and an unfamiliar connection list or reaction panel raises questions an interview then has to answer.

Regulated professions

Financial advisers, lawyers, clinicians and others under professional or advertising rules may be limited in how their presence is promoted. Ask your compliance team before anything appears under your name.

Posting about an employer

Your employer's name sits in your headline beside every post. Read its social media policy before ordering anything for a post about its work.

Decisions made on the figure

Speaker applications, award entries, investor updates, client proposals. A figure someone else will act on should be one you earned, and we would not supply it for that.

Fake accounts and artificially inflated engagement both break LinkedIn's User Agreement and Professional Community Policies, and LinkedIn removes such activity and restricts accounts it believes are involved. Everything we deliver sits under those rules and may be taken back; nothing on our side can rule that out. Anything lost inside 30 days is re-delivered free, and support needs only the order number.

Our side is deliberately small. Checkout takes a public profile link for followers and connections or a post link for likes and comments, one per package, and checks it before you pay. We never ask for your LinkedIn login, never message anyone as you and never change a setting, which is why accepting connection invitations stays with you.